How to Actually Market a Retail Launch
A content strategy guide from regional to national — crafted by the CPG marketing experts at KAR Creative.
Getting on shelf is a win — but getting off the shelf is the real game.
Your product could sit on that shelf gathering dust, or it could fly off and earn you more doors, better placement, and brand loyalists. The difference? How you support your launch with digital content.
Drive velocity and prove value to buyers
Capture loyal customers who keep showing up
Build awareness and momentum that scales
What You’ll Learn Inside
Retail Launch Playbooks
How to tailor strategy by launch type
Content Menu
What to post across social, email, influencer, and paid
Real Brand Examples
Proven launch campaigns that worked
Pro Tips & Tools
UGC, whitelisting, and regional vs. national scaling
We don’t just market CPG brands — we live and breathe them.
KAR builds communities for industry-defining and -disrupting consumer packaged goods brands.
Ready to launch into a new retailer?
Whether you’re expanding regionally or going national, we help CPG brands build momentum with strategy, creative, and content that drives velocity.
