chosen foods

When KAR was brought on, Chosen Foods had an account that focused heavily on products. We felt the brand had so much untapped personality waiting to burst through. We worked with the Chosen Foods to infuse text illustrative and community content to create a more engaging page.

Our pivot in content approach resulted in an increased engagement of over 20%. We drop-kicked the algorithm and were able to broaden our social reach.

services

social management

social strategy

process

strategy

Our main focus was to create a deeper relationship with their audience through emotive lifestyle content. Rather than be simply seen as an avocado brand, we helped tell the story of Chosen Foods as a family brand, with deep roots in Mexican culture and tradition. We can all appreciate the 2017 movement that was the avocado’s time in the sun. We tapped into the zeitgeist to create content that was fun, captivating, and gave the avocado it’s shine.

content

We crafted content pillars consisting of useful recipes, avocado humor, and product highlights.

Additionally, we worked with the Chosen Foods to create two to three strategic brand partnerships a month and built out their successful influencer program, which helped boost brand awareness, engagement, and a bank of UGC. 

community

We spent a considerable amount of focus on crafting meaningful giveaways (like giving away a dang avocado grove!) to our community and fostering deep relationships with the influencers we worked with.

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results

All of the above worked together to create best in class results including: 

+17,000 Followers Over 11 months 

+20% Engagement  Year Over Year